TABLE OF CONTENTS
Problem Statement
Research
User Persona
Empathy Map
Use Cases
Sitemap
Information Architecture
Feature List
Low Fidelity Wireframes
User Testing
High Fidelity
Carbon Offset Screens
All Screens
Style Guide
Introducing
A Sustainable travel app
Terra is a sustainable travel app that helps users find and book eco-friendly hotels, restaurants, and EV transport services. It rewards users with diamonds for purchasing carbon credits, which can be redeemed for discounts. By making sustainable choices easy and rewarding, Terra encourages responsible tourism.
PROBLEM STATEMENT
Sustainable tourism is crucial for preserving our planet, yet travellers often find it difficult to identify and choose eco-friendly options. This app not only empowers users to make sustainable travel choices but also embodies its own mission by minimising its environmental footprint through
energy-efficient UI/UX design.
SECONDARY RESEARCH
Carbon Offsetting
What is carbon offsetting
Carbon offsetting works by compensating for greenhouse gas emissions produced by activities like travel, manufacturing, or energy use by funding projects that reduce or remove equivalent emissions elsewhere.
Verified Carbon Standard (VCS)
Prices for VCS carbon credits vary widely depending on the project type, location, and demand, typically ranging from $5 to $15 per credit.
Gold Standard
The price per Gold Standard credit is generally higher due to its focus on co-benefits, averaging between
$10 and $20 per credit.
Climate Action Reserve
Prices for credits under this standard typically range from $2 to $8 per credit, influenced by project type and location
Sustainable App
PRIMARY RESEARCH
Would you be wiling to spend a little more on sustainable options for your trip?
Are you familiar with concepts like carbon offsetting or eco- certifications (eg. Green Key)?
Would you find it useful to have a platform that exclusively lists certified sustainable options?
How often do you consider sustainability when planning a trip?
Would you be more likely to choose sustainable travel options if you were offered incentives or rewards?
USER PERSONA
REWARD CYCLE
Terra rewards users with diamonds when they purchase carbon credits to offset their travel impact. These diamonds can be redeemed for discounts on eco-friendly hotel stays and restaurant bookings. The more carbon credits users buy, the more diamonds they earn, encouraging continuous sustainable choices. This cycle helps users reduce their carbon footprint while enjoying exclusive savings on green travel options.
USE CASES
SITEMAP
FEATURE LIST
Carbon offset programmes
Sustainability of the app itself
Carbon footprint calculator
Instant booking
Cancellation policies
Booking and reservation
Utilise Digital Tickets
Location based recommendations
Personalised recommendations
Certified eco friendly listings
Multiple languages supported
Verified green badge to avoid greenwashing
Customer support
Real-Time Carbon Offset Information
EMPATHY MAP
INFORMATION ARCHITECTURE
LOW FIDELITY WIREFRAMES
Welcome to
(High Fidelity)
USABILITY TESTING
2/5
Really liked the toast message of amount of carbon saved
4/5
The interface feels modern and uncluttered, making it easy to navigate
3/5
Some spaces feel a little too tight. look into the spacing of the content.
4/5
The diamond rewards felt intuitive and added a gamified element that kept users engaged.
CARBON OFFSET (USP)
STYLE GUIDE
Colour Palette
#121212
#212121
#2B2B2B
#353535
#3F3F3F
#4A4A4A
#585858
#6A6A6A
#808080
#A6A6A6
#E0E0E0
#4CAF50
Columns
Font Style
Lato
Regular, Medium, Semibold, Bold
12, 13, 15, 16, 18, 20
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
A
ALL SCREENS
